How to Manage Reviews Online

According to research, about 97% of consumers find information about local businesses on online search, and 70% make decisions whether to purchase or not based on what online reviews say. So whether you know it or not, your business and reputation are being evaluated every day.

For this reason It is important to always respond to reviews online. It shows your customers that you listen and care. For a positive review it shows your appreciation and for negative reviews it shows regret and an effort to improve. Managing your reviews allows you to strengthen your online business reputation and thereby increase the chances of a consumer choosing your business.

The Best Approach to Optimizing Your Google My Business

What is Google My Business? Google My Business is the free tool used to manage a business’ Google presence online, including search and maps. It can be particularly useful to update business hours on Google search and maps, as well as business location and information. Essentially, it allows you to manage and update what consumers […]

Why Your Business Should Have Google Ads

What is Google Ads? Google Ads is an online program created to generate and curate ads suited for the searcher. These ads allow you to reach an audience that is interested in your products and services, based on their searches. The ads are ‘Pay-Per-Click’ based, meaning you only pay when someone engages with your ad. There are so many different methods of advertising and marketing, and salesmen are always asking you to purchase without explaining why. Here’s why Google Ads are important, and a good investment.

Business Cards that Leave a Lasting Impression

You think dressing proper and standing up straight is all that you need to represent your company properly? There is a lot more to it than just that. You may have the best etiquette possible at that lunch in or coffee you just had with a potential client, but it doesn’t stop there. Make sure […]

How to Collect Emails for Campaigns Through Facebook

1. Join Facebook Groups or Ask Supporters  If you’re a business owner just starting out, one VERY effective way you can collect email addresses AND build relationships is through Facebook groups. Do some research on which Facebook groups would be relevant to your business, and who could benefit from your business. If you’re on a […]

How to Maintain a Trustworthy Business Reputation

1. Be Connected As a business, stay connected to social media platforms and local events. Use social media to advertise your company and products, but also to stay in-touch with local businesses and with customers. Staying engaged on social media will build a strong reputation. Consistently responding to comments on your page shows that you’re […]

Is Your Website Effective?

97% of people learn more about a local company online than anywhere else. That’s why its so important to have a well designed, and effective website!

Does Your Business Need Instagram?

The answer is yes! And here’s why:
Instagram has become a staple when is comes to social media marketing. Here are a few key reasons why every business should have an Instagram account, and why you’ll regret if you don’t.