Does Your Business Need Instagram?

The answer is yes! And here's why: Instagram has become a staple when is comes to social media marketing. Here are a few key reasons why every business should have an Instagram account, and why you'll regret if you don't.

1 – It Will Boost Your Engagement

Data shows that Instagram is the #1 platform for gaining post engagement.
This means that if you want to establish a strong relationship with your clients, Instagram will be able to prove the client engagement that you need.

But lets slow down for a second…

In today’s day and age technology is advancing faster than we ever imaged, and with that comes some hesitation to move forward with it. Facebook is facing major allegations, and as a result people are starting mass unplugging movements to delete their Facebook accounts. As much as internet trolls might have you think that it’s the social media Armageddon, I assure you that life will go on.

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Even with all the talk of our phones taking over, social media stands strong in the world of online marketing. Facebook has adopted a far more charismatic and loved platform, Instagram. And it’s users are entranced with its purity and ability to stir up the social marketing pot.

Instagram is the #1 platform for post engagement because its focus on visual content creates a very unique space for brands to interact with others. According to a study conducted by Forrester, Facebook and Twitter organic post engagement levels are currently less than 0.1%. In comparison, the millennial-centric Instagram boasts regular engagement at 4% for brands.

2 – Your Followers Grow Like Weeds

80 percent of Instagram accounts already follow a business on Instagram, and 65% of top-performing posts feature products. This is what gives Instagram the edge, Instagrammers want to see branded content, and they want to connect with brands.

Add the engagement levels for brands (4%) that we just saw and we have the optimal landscape for growing your branded following on this platform.

3 – It Creates Leads

Instagram is a great tool for lead generation.

Social media directly influences a clients purchase decisions, even when they don’t realize it.

With Instagram, 60% of users have first heard of a product or service through the platform, and over 120 million Instagram users visited a website, got directions, or called/emailed/direct messaged a business as a result of their engagement with the platform (sproutsocial). That means that 120 million Instagrammers have been lead to a business through the platform.

Your business can take advantage of Instagram’s lead opportunities by creating strategic content and links in your bio. You can also reach new targeted and engaged audiences through paid ad campaigns through the Facebook ad platform.

4 – Watch What Your Clients Say With “Instagram Reviews”

When an Instagram user posts something on Instagram and uses a location tag, this tag isn’t owned or regulated by the business that owns the physical location. All location tags on Instagram, or “Instagram Geotags”,” are tied to a separate public account that Instagram will store posts under.

For businesses this can be a blessing and a curse.

Best Case Scenario:

Lets say you own a local restaurant and you have dedicated and consistent customers who love to post while at your restaurant. When others look at your location on Instagram they see the raving reviews from your customers, and they are likely to convert and become loyal customers as well!

Worst Case Scenario:

You own the same local restaurant, but one unsatisfied customer posted a photo of your front door, crying out their unhappiness with the service they revised. This post remains on the web, likely to discourage other customers from posting to the location. And this could result in un-known amounts of lost revenue.

Even though you have little control over what people say about your business, you can slow down the amount of possible damages by having a branded Instagram account and monitoring the posts at your location. Much like keeping up with negative reviews left on other platforms, by responding to more negative Instagram posts and finding solutions for unsatisfied customers, you are more likely to boost your reputation.

5 – It’s Relevant

As of 2017, nearly 71% of businesses in the United States were already using Instagram. The release of Instagram business profiles and the ability to to run ads/analytics with ease have been large factors in driving the Instagram growth movement.

Not only are businesses hoping onto Instagram, but your clients are using it as a searching tool.
70% of users look up a brand on Instagram.
You need to be on Instagram because your followers (and potentially customers) are actively looking for you there. People want to see what your brand is doing on Instagram, and if you don’t have a profile set up, you just might lose their business.

So don’t wait! Get your business account set up today, and take advantage of this social media marketing giant!

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