A DEEP DIVE INTO OUR CLASSES

Course Outlines

Course Outline - Class 1

Introduction to Digital Marketing

Duration:

2 Hours

Price:

As a part of our initiative to support the local community at this time, we are offering Class One at no charge for a limited time.

Overview:

Our introductory class to Digital Marketing explains the importance of online marketing and provides you with enough knowledge to start your marketing journey.

You will learn about the customer journey, the steps you have to take to excel at marketing, and what tools we can offer to help you effectively market your company.

Prerequisites:

None

Outline

Understanding The Customer Journey:

Getting Attention – Awareness
All the different resources you can use to grab one’s attention on Social Media.

Online Presence – Findability
Where can people find you? Google, Bing, Listings, Social Media.

Internet Trustworthiness – Reputation
How important are reviews?

Creating New Customers – Conversion
Website forms, online quizzes, buttons, and web links. How to convert potential clients to loyal customers.

Gaining Support – Advocacy
Get current customer support and how you can do that.

Common Questions:

Materials Needed:

  • Computer / Laptop
  • Internet Connection

Course Outline - Class 2

Learning the Tools

Duration:

2 Hours

Price:

As a part of our initiative to support the local community at this time, we are offering Class Two at no charge for a limited time.

Overview:

Our second class is an extension of the first, further reinforcing the knowledge and uses of our digital marketing tools.

This class includes a thorough walk-through of our products where we will help you to establish an online presence and use our tools to your advantage.

Prerequisites:

Class 1 – Introduction to Digital Marketing

Outline

Overview of Tools Available
Understanding, and learning the purposes and uses of the following tools:

  • Social Marketing Tool
  • Listing Builder Tool
  • Request Reviews Tool
  • Manage your Reviews Tool

Walk-through of Business Center
Understanding how the Business Center works.

  • Improving SEO through Internet Listings
  • Social Media Management
  • Reputation Management
  • Reviews
  • Monitoring Digital Ad Insights for Success

Common Questions:

Materials Needed:

  • Computer / Laptop
  • Internet Connection

Course Outline - Class 3

Introduction to Marketing Strategy

Duration:

1 Hour

Price:

As a part of our initiative to support the local community during this time, we are offering Class Three, our Express Versions of all our World-Class DM Software Tools, and a full ready to build, DIY WordPress E-Commerce Website. At no charge for a limited time.

Overview:

In this class you will be getting familiar with the back-end system that we setup for your business then we will make sure all your accounts are connected and that all of your business information is setup for you to begin your digital marketing journey.

Prerequisites:

Class 1 – Introduction to Digital Marketing
Class 2 – Learning the Tools

Outline

Google My Business

  • Take ownership and get verified
  • Connect to Business Center

Google Analytics (If you have a website)

  • Connect to website
  • Connect to Business Center

Connecting Your Accounts

  • Connect Social Media accounts to Business Center and Social Marketing tool
  • Fill out “My Listing” information
  • Fill out Business Profile in the settings of Business Center

Q&A Segment

Common Questions:

Materials Needed:

  • Computer / Laptop
  • Internet Connection