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Marketing and Communication have become a real challenge for most organizations. The world has transitioned to having infinite access to digital information and entertainment. The average person, across the globe and regardless of means, has access available to them. Most, are now spending more leisure time in front of an internet-connected device than all other personal activities combined.
The main advantage of using digital means to connect with a chosen audience is that it can be incredibly more cost-effective than traditional marketing approaches. The disadvantage is how complicated this effective communication process can be. To illustrate this point, the following is one comparative example.
We currently charge our customers $100 to show a full-color ad on 10,000 screens/devices. Ads are only shown at the time a person is actively looking at their screen. We can aim the ads to be shown to people of specific gender, age and interests. We can choose preferred times of day and define geographical areas as small as a 1 km radius. We have defined a stipulated daily budget to spend on showing each ad, how many days to run them, and can access reports on all of this data as it occurs, and more, for each view, click, or action taken by the ad viewer. This is just one of a multitude of ways digital marketing can get your message out to your audience.
Compare the above to the effectiveness of being able to reach and engage your audience with a similarly priced ad in our local newspaper. They would be challenged to offer a black and white ad, somewhere in the many pages of a single week’s edition, delivered to 20,000 homes, not businesses, for the same cost. While there are many reasons organizations may choose to still use traditional means to communicate to their audience, as time progresses, many of those options are being discontinued once they are no longer sustainable. A move to fully include and engage with your audience through Digital Communications and Advertising has become necessary.
In an effort to simplify the number of options to effectively begin, or to further develop your Digital Marketing abilities as an organization, Creative Color offers the following, in addition to our passion to want to help you on this journey.
Intro to DM (Digital Marketing) Workshops – FREE (Limited Time)
Basic Strategy DM Tools & Education – $300/month
(Initial Contract – 12 months)
(includes 2 hrs/mth sponsorship)
Educational Support Includes
(1 Ad/Campaign)
NOTE: Educational allocation for monthly hours may be heavily used for the initial setup. Balance can thereafter be used for ongoing DM Workshops or Individualized Training in areas of need/interest.
Advanced Strategy DM Tools & Education – $500/month
(Initial Contract – 12 months)
(includes 4 hrs/mth sponsorship)
Educational Support Includes – All of Basic Strategy Tools/Education plus…
Advanced Strategy DM Tools & Marketing – $800/month
(Initial Contract – 12 months)
(includes 6 hrs/mth sponsorship)
Includes – All of Advanced Strategy Tools/Education plus…